| 摘要: | 摘要
研究目的：本研究之研究目的旨在探討醫院志工的基本人口特質(性別、年齡、教育程度)、網路與電腦使用時間，及對於網站內容、網站獨特內容與網站設計等重要性認知，對志工網站使用之網站內容、網站獨特內容、網站設計等滿意度與網站可用性和易用性之影響。
方法及資料來源：本研究資料來源為中部某醫學中心志工，問卷調查總計94人，問卷主要參考Aladwani and Palvia(2002)所提出之網站品質衡量問卷及David(1989)所提出之科技接受模組(TAM)原始問卷，結合以上兩者並加以修改而成。
研究結果：
一、雙變項分析中發現(1)不同的網站獨特內容重要性認知，其對於網 站內容滿意度具有顯著性差異(P<0.001)。(2)不同的年齡(P<0.01)、教育程度(P<0.001)、網路使用時間(P<0.05)、電腦使用時間(P<0.05)，其對於網站獨特內容滿意度具有顯著性差異。(3)不同的性別、年齡、教育程度、網路使用時間、電腦使用時間，對於網站可用性具有顯著性差異(P<0.001)。(4)不同的性別、年齡、教育程度、網站設計重要性認知、網路使用時間、電腦使用時間，對於網站易用性具有顯著性差異(P<0.001)。
二、多變項分析中發現(1)志工網站獨特內容重要性認知對網站內容滿意度具有顯著性影響(P<0.01)。(2)網站獨特內容重要性認知對網站獨特內容滿意度具有顯著性影響(P<0.05)。(3)教育程度對網站易用性具有顯著性影響(P<0.001)。(4)網站設計重要性認知對網站易用性具有顯著性影響(P<0.01)。
結論與建議：本研究依循研究結果整理出主要結論，歸納為：志工之網站獨特內容重要性認知與網站內容、網站獨特內容滿意度存在相關性；志工教育程度及網站設計重要性認知與網站易用性存在相關性。本研究亦由結論提出針對網站介面、網站性質及網站內容之相關建議：(1)未來志工網站的設計者應注意網站的獨特內容如部門的連絡資訊、部門的基本資料、服務的詳情、與使用者相關的資訊。(2)結合資訊化管理，將志工招募之流程建置於網站上，以電子化的招募方式與書面招募同時進行。(3)志工網站增加志工活動心得，將志工知識從內隱轉化成外顯知識，甚至結合知識管理，分享給更多志工。
關鍵詞：志工網站、網站態度、3-TUM
Abstract
Purpose:
The objective of this research is to investigate characteristics of the hospital volunteer base, which includes their basic backgrounds (sex, age, education), and their computer and internet knowledge, computer usage time, views on importance of website contents and design, exclusive specialized contents, and associated satisfactory levels, and website usability and ease of use.
Methodology and Source of Data:
The research data comes from volunteers in a medical research center in central Taiwan. A total of 97 people conducted our survey. The survey is mainly adopted from the website quality measurement questionnaire by Aladwani and Palvia (2002), and Original Survey of Technology Acceptance Model (TAM) by David (1989), with modifications.
Results:
In bivariate analysis, it was found 1.Differnt attitudes on the exclusive specialized contents of a website lead to significant difference on the satisfactory level of the website contents(P<0.001), 2.Differnt age groups(P<0.01), education levels (P<0.001), Internet usage (P<0.05), and computer usage (P<0.05) have significant different satisfactory level on the exclusive specialized contents of a website(P<0.05), 3.Different sexes, age groups, education levels, Internet usage, and computer usage have significant difference on the views of the usability of a website (P<0.001), 4. Different sexes, age groups, education levels, views of the importance of website design, Internet usage, and computer usage have significant different opinions on the ease of use of a website．
The multivariate analysis found: 1. Views on the importance of uniqueness of volunteer website contents effected the satisfactory level on website content significantly (P<0.01), 2. Views on the importance of exclusive specialized contents of the volunteer website effected the satisfactory level on the exclusive specialized contents of the website significantly (P<0.05), 3. Education level significantly affected the opinions on the ease of use of the website, 4. Attitudes on the importance of website design significantly affected the opinions on the ease of use of the website.
Conclusion and Recommendation:
This research has concluded from the results with these main conclusions: Attitudes on the importance of uniqueness of volunteer website is correlated with the satisfactory level of website contents, and exclusive specialized contents; education level and attitudes on the importance of website design of the volunteer is correlated with opinions on the ease of use of a website. From these conclusions, this research has the following recommends on the construction of website interface, characteristic and contents: future volunteer website designer should be pay attention to the exclusive specialized contents of the website, e.g. interdepartmental contact information, basic departmental information, service details, and user-related information, 2. Integrate IT management; Post volunteer recruiting process on the website and recruits with electronic and paper recruiting methods together, 3. Add blogs for volunteers on the website; allow volunteers to share knowledge with outsiders, even implement knowledge management system for volunteers abroad.
Key words: volunteer website, attitude of website,3-TUM |
