中國醫藥大學機構典藏 China Medical University Repository, Taiwan:Item 310903500/59348
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    Please use this identifier to cite or link to this item: http://ir.cmu.edu.tw/ir/handle/310903500/59348


    Title: 應用社會行銷理論探討低行銷組合策略對非緊急病人至醫學中心急診利用意願之影響
    Applying Social Marketing Theory to Explore the Impact of Demarketing Mix on the Willingness of Non-urgent Emergency Department Use by Patients in Medical Center
    Authors: 陳映竹;Ying-Chu Chen
    Contributors: 醫務管理學系碩士班
    Keywords: 急診;非緊急病人;低行銷組合策略;社會行銷理論;醫學中心;Emergency department;Non-urgent patients;Demarketing Mix;Social Marketing Theory;Medical center
    Date: 2020-07-27
    Issue Date: 2021-01-08 12:02:54 (UTC+8)
    Publisher: 中國醫藥大學
    Appears in Collections:[Department and Graduate of Health Services Administration] Theses & dissertations

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