中國醫藥大學機構典藏 China Medical University Repository, Taiwan:Item 310903500/58334
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    Please use this identifier to cite or link to this item: http://ir.cmu.edu.tw/ir/handle/310903500/58334


    Title: 戒菸廣告代言人類型對中壯年民眾戒菸廣告態度與戒菸行為之影響
    The Effect of Endorser Types in an Advertisement on Attitude toward the Advertisement and Smoking Cessation among Middle-aged Smokers
    Authors: 劉伊珊;Yi-Shan Liu
    Contributors: 醫務管理學系碩士班
    Keywords: 代言人;大眾傳播媒體;廣告態度;戒菸行為;健康傳播;Endorser;Mass Media;Attitude toward the Advertisement;Smoking Cessation;Health Communication
    Date: 2017-07-19
    Issue Date: 2018-01-15 09:35:09 (UTC+8)
    Publisher: 中國醫藥大學
    Appears in Collections:[Department and Graduate of Health Services Administration] Theses & dissertations

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